The Elements of Blogging : Expanding the Conversation of Journalism by Mark…


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Publication Year: 2015
Format: Paperback Language: English


The Elements of Blogging : Expanding the Conversation of Journalism by Mark…

Product Details

Becoming a blogger takes practice, hard work, and, ultimately, a passion for the craft. Whether you plan to blog on politics or parenting, The Elements of Blogging is designed to give you the skills and strategies to get started, to sustain your work, and to seek out a robust audience. This book is loaded with practical advice on important topics such as determining a niche, finding the best stories, and blogging effectively and ethically. It features examples from both amateur and professional bloggers that show the techniques for building an argument, finding a voice, crafting a headline, and establishing a brand. Key features: Real-world applicability. This book includes thumbnail profiles of bloggers and their sites, which illuminate key skills you will need to become an effective blogger Interactivity. Each chapter features discussion points and exercises intended to get you to think about, reflect on, and apply the contents of each chapter Creativity. While this book dives into software and plug-ins for bloggers, its main goal is to cover how to write blogs on a myriad of topics: news, opinion pieces, travel, politics, art, and more. This book, written by veteran journalists who blog for major news outlets, is designed to teach students how to start, build, craft, and sustain a blog. It will be essential reading for students enrolled in digital and multimedia journalism programs across the country as well as some courses in a wide range of communication disciplines. This a book that will show, not merely tell. Authors Mark Leccese and Jerry Lanson of Emerson College help you hone these crucial skills through comments from current bloggers specializing in each chapter’s topic, many examples from their own work and that of others, assignments and exercises at the end of each chapter, mini-profiles of bloggers, and an appendix with annotated examples of their work.

Product Identifiers
ISBN-10 1138021547
ISBN-13 9781138021549

Key Details
Author Jerry Lanson, Mark Leccese
Number Of Pages 270 pages
Format Paperback
Publication Date 2015-07-07
Language English
Publisher Taylor & Francis Group
Publication Year 2015

Additional Details
Copyright Date 2016
Illustrated Yes

Weight 17.6 Oz
Width 7.5 In.
Length 9.2 In.

Target Audience
Group College Audience

Classification Method
LCCN 2015-003366
LC Classification Number TK5105.8884.L43 2015
Dewey Decimal 302.23/14
Dewey Edition 23

Table Of Content
INTRODUCTION: Why Blog? The changing blogging landscap Who blogs and how Blogs can be about almost anythin Why expertise matter Why audience matters CHAPTER 1: Anatomy of a Blog Post Finding a blog-worthy idea Gathering information (with links!) Writing a draft Rewriting, tweaking and other improvements Headlines, visuals, summaries Making the text look inviting Links and more links Telling the world about your post Chapter comments (linked to website) CHAPTER 2: Two Models: Reporter Blogger vs.


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